CertiK also provides the suite of due diligence tools that supports user to access industry research and analysis on the latest crypto trends, so that understand the insights and risks in Web3.
As UI/UX designer, I took main responsible for designing wallet analyzer and project overlap tool.
Even through watchlists provide a streamlined view of users' interests in one place, what if they want to dive deeper? What kind of details could truly guide them in making more informed decisions?
These questions drove me to explore the possibility of incorporating more useful tools, such as wallet analyzer, in the next phase of the design process.
Communicated with PMs and designers, it facilitated me obtaining an understanding of the initial product requirements, workflow, as well as potential features that users might need.
There are 2 main entry points of wallet analyzer page:
To minimize excessive scrolling on a mobile phone, add a top navigation bar to help users quickly reach the desired section and display each section on a single screen for a better reading experience.
Another tool is called project overlap tool for users to compare 2 crypto projects, if they need to evaluate a range of factors between 2 projects (including token price, market cap, etc.) to make well-considered choices.
I began competitive research and discussed the findings with the PM to ensure that both user needs and product goals were incorporated into the design decisions. There are several aspects users might want to compare:
Knowing the basic info, such as token price, market cap etc., users can assess the investment potential and value stability of each project.
A growing ecosystem indicates a project's popularity and support. This can signal robust user engagement and potential for future growth.
Understanding a project's security helps users evaluate compliance risks and trustworthiness, thereby protecting their investment.
I conducted design reviews & usability testing, and synthesized the feedback to refine the design.
Users are more interested in analyzing historical trends because this helps them understand and predict project's performance, rather than merely viewing static data.
Listing many matrices vertically results in an excessively long page, making it harder to locate specific items quickly.
Through multiple attempts and careful consideration of feedback,I transformed the initial two-column layout to chart-based design. The reason is that charts are better equipped to illustrate fluctuations dynamically, helping users make more informed comparisons between the two projects.
Concentrate information on mobile to enhance usability, sticking the search box at the top supports users easily modify search criteria of 2 projects at any time.
